President Donald Trump’s youngest son, Barron, may soon become a significant figure in the future of TikTok under American ownership, according to a notable figure from his father’s campaign.
Jack Advent, who served as Trump’s social media producer and earned the nickname “TikTok Jack” during the 2024 presidential campaign, has proposed that Barron Trump be considered for a role on TikTok’s board of directors. This suggestion follows the president’s executive order on September 25, 2025, allowing American investors to gain majority control of the popular platform.
Advent stated to the Daily Mail that young people make up the majority of TikTok’s user base, making Barron an ideal choice to help maintain the platform’s appeal to its core demographic. The 22-year-old former campaign aide hopes the president will consider appointing his son and other young Americans to shape the platform’s direction.
This proposal follows Trump’s return to TikTok on October 6, 2025, when he posted a video from the Oval Office that received over six million views in hours. In the video, Trump claimed he had prevented the platform from being banned in the U.S., suggesting viewers owed him for his intervention.
Barron Trump is credited with being a key strategist behind his father’s successful outreach to younger voters during the 2024 election. First Lady Melania Trump noted in December 2024 that her son played an instrumental role in the campaign, highlighting his understanding of his generation’s media habits, including tablets, phones, podcasts, and streaming platforms.
Barron reportedly advised his father on which podcasts and media appearances would attract younger audiences, recommending shows like “The Joe Rogan Experience,” Logan Paul’s “Impaulsive,” “This Past Weekend with Theo Von,” and Barstool Sports’ “Bussin’ with the Boys.” Senior campaign advisor Jason Miller confirmed that Barron’s suggestions led to high ratings and record internet viewership.
Barron’s potential involvement in TikTok arises amid the platform’s significant ownership change. The executive order mandates that American investors hold a majority stake in the U.S. version of TikTok, with the company operating domestically under a seven-member board of directors. ByteDance, TikTok’s current parent company, would retain less than 20 percent ownership.
Oracle co-founder Larry Ellison, currently the world’s second-richest person with a net worth nearing $350 billion, is expected to lead the consortium of American investors. The deal also includes media mogul Rupert Murdoch, Dell Technologies CEO Michael Dell, venture capitalist Marc Andreessen, and private equity firm Silver Lake.
The ownership transfer concludes a complex saga that began when former President Joe Biden signed bipartisan legislation in April 2024 requiring ByteDance to reduce its stake in TikTok to 20 percent or face a complete ban in the U.S. Both Biden and Trump delayed the implementation of the ban, with Trump arguing it would enhance the power of U.S. social media giants to censor political content.
Vice President JD Vance also returned to TikTok following the deal’s announcement, expressing gratitude to Trump for saving the platform. Vance noted that under the new ownership, TikTok’s algorithm would be controlled by American investors rather than the Chinese company.
Currently, Barron Trump is attending classes at New York University’s Washington, D.C., campus while residing at the White House during his sophomore year. This arrangement allows him to continue his business studies at NYU’s Stern School of Business while staying close to his family during his father’s second term as president.
Former White House deputy press secretary Harrison Fields praised the TikTok deal as a demonstration of presidential leadership, noting that the Biden administration offered no alternative solution before the platform’s potential shutdown. Trump campaign advisor Alex Bruesewitz called the agreement a fulfillment of campaign promises, recognizing TikTok as a favorite platform among American youth and a vital tool for small businesses and entrepreneurs.
Barron Trump has not publicly commented on Advent’s suggestion regarding a potential TikTok board position. The details of the board composition and appointment process remain under negotiation between American investors and ByteDance.