Barron Trump, the 19-year-old son of President Donald Trump and First Lady Melania Trump, is drawing attention for stepping into the business arena while pursuing his studies at New York University.
The youngest Trump has recently joined a new beverage startup, Sollos Yerba Mate Inc., as a partner and is listed as one of its five directors. The company was formed in Delaware on December 3, 2025, and later registered in Florida in January 2026 using an address close to the family’s Mar-a-Lago property. Marketed as a “lifestyle beverage brand built around clean + functional ingredients,” the business has raised $1 million through a private placement and is centered on yerba mate, a popular caffeinated herbal drink from South America.
This isn’t Barron’s first step into entrepreneurship. On July 15, 2024, he and two partners created Trump, Fulcher & Roxburgh Capital Inc. in Wyoming. One partner, Cameron Roxburgh, is a former classmate from the elite Oxbridge Academy in Palm Beach, while the third partner, Carter Fulcher, is a luxury real estate specialist with his own company based in Idaho.
The group submitted paperwork to dissolve that company on November 14, 2024, only nine days after Donald Trump secured the presidential win. Roxburgh told Newsweek that they shut the business down to avoid attention after the election. Later, in a statement to Fox Business, he added: “As of now, the company will not be relaunched.”
“Barron wants to follow in his dad’s footsteps,” a political insider told PEOPLE.
The first son, who turns 20 on March 20, is currently attending NYU—but his sophomore year took an unusual turn. After finishing his freshman year at NYU’s Stern School of Business in Manhattan, Barron moved to NYU’s D.C. campus in September 2025. That smaller campus, which houses up to 120 students, is located just a few blocks from the White House, where he now lives.
A person close to the Trump family said Barron has already embraced an entrepreneurial mindset. “He is interested in business in general, developing properties, making money and being involved in successful projects,” the source told PEOPLE. “He has his own ideas and understands what people of his age are looking for.”
Barron’s growing interest in business doesn’t surprise those who watched him assist in his father’s 2024 campaign. He played a significant role in helping President Trump engage young voters, recommending podcast appearances—including the major Joe Rogan Experience—and modern digital strategies that resonated with his generation. During a 2025 inauguration event, President Trump acknowledged his son for suggesting the Rogan interview, which was credited with helping secure the win.
In addition to the beverage startup, Barron is also listed as a co-founder of World Liberty Financial, the Trump family’s cryptocurrency venture. The New York Times reported that real estate investor Steve Witkoff, who has ties to the president, pushed for Barron’s participation to give him meaningful business experience.
Still, some observers are wary of potential concerns. A political source noted that any business using the Trump name and operating near the White House comes with unavoidable complications. The source cautioned that Barron’s ventures could pose conflicts of interest for the president if not monitored, as they will naturally “sell access” because of his family connections and proximity to the administration.
Unlike his older siblings, who have long been involved with the Trump Organization, Barron is forging his own path while still in school. Insiders say First Lady Melania Trump supports his entrepreneurial efforts while keeping a close protective watch.
Barron has not commented publicly on his business activities, maintaining the low profile he has kept throughout his father’s political career. Even as the son of a sitting president, he continues to attend classes at NYU’s D.C. campus while quietly developing his business portfolio—an emerging young entrepreneur with the Trump name and growing ambitions in beverages, real estate, and crypto.